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Origins

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Gold Rush is an accelerator purpose-built to partner with and scale Asian-led businesses across the United States. We believe that by advancing these companies, we can transform society’s views about our competence, intelligence, authenticity, and charisma. 

 Founded in 2018, Gold Rush recognized that while several Asian founders have experienced success with digital products, a lack of recognition remains for Asians as business leaders. According to Harvard Business Review, Asians are the least likely of any demographic to be promoted to management. In areas like Silicon Valley, Asians make up nearly a third of the workforce but less than half of these are represented in executive ranks.

At every season’s Solstice or Equinox, Gold Rush invites a curated cohort of Founders to participate in our mentorship-driven model to achieve the following: 

ACCELERATION

Founders and their exclusive products are featured in a flash sale on our digital marketplace and widely promoted by major publications, industry influencers, and celebrity endorsers. During this time, founders experience significant top-line growth.

AMPLIFICATION

We provide access to mainstream and multicultural media;  press outreach; social media marketing; influencer collaborations; and experiential events to help our Founders reach new customers, build brand preference, and solidify brand equity.

COMMUNITY

Founders join a perpetual, cross-industry cohort of founders that meet regularly to share insights and build partnerships. We provide connections to the Gold House Network and affiliated venture capitalists, industry experts, and business leaders.

Alumni

 

We can wait for a seat at the table or we can build our own table.

Join us on this journey.