Founded in 2019, Gold Rush was built for and by Asian founders to overcome societal stereotypes and break the bamboo ceiling by creating and empowering more C-Suite Asian leaders. We select two cohorts of Asian-led companies per year that participate in a 12-week program. The accelerator is a venture of Gold House.
According to the Harvard Business Review, Asians are the least likely demographic to be promoted to management. In industries like technology and finance, Asians account for less than half of executive ranks compared to employee representation.
We can either rise up the corporate ladder or build our own ladder.
Let’s build more ladders.
Founders attend weekly masterclasses, workshops, and panels led by Gold Rush Advisors on topics ranging from branding to fundraising to finding product market fit. Founders also meet and network with other entrepreneurs to discuss shared business pain points.
Founders participate in a culminating Showcase, exposing their brands to an audience of investors, cultural leaders, and influencers. Founders can also be featured in the annual Gold Rush sale, widely promoted by media and celebrity partners, enhancing customer acquisition and top-line growth.
Founders join a perpetual, cross-industry network of founders that meet regularly to share insights, resources, and build partnerships. They also receive Gold House membership, gaining access to once-in-a-lifetime experiences, an exclusive benefits program, and more.
"Thanks to Gold Rush, we were able to meet an inspiring network of Asian American founders going out of their way to support and empower each other. But even more than that, Gold Rush — through its mentorship structure, expert talks, and engaging events— stands among the best incubators we've ever had the pleasure of participating in, period."
"My team and I are very proud to be part of an organization and program that highlights Asian American voices and companies. Myself and my cofounder Narae are too often the only women of color in a boardroom, investor meeting, or conference. It's empowering to meet other Asian founders, especially Asian female founders, in the Gold House community."
"I'm thrilled to be part of a future-forward cohort of innovative Gold Rush founders, disrupting a wide range of markets through our unique lens. I'm especially delighted that Gold Rush is so supportive of ventures like mine that are focused on normalizing sexual health and wellness. As I like to say, there's a huge amount of money to be made out of taking Asians, and Asian founders, seriously."
"If reality doesn't reflect our values and voices, business can powerfully effect change and create the world we want to live in. The future is now."
Peach & Lily
"I'm so proud to be a part of Gold Rush. It's undeniable that we're currently witnessing the beginnings of an incredibly powerful wave of Asian representation and its importance. Gold Rush captures a key snapshot of that wave- Asians thriving in all industries and businesses, and showing the world what we're made of."
"Until GoldRush, there was no platform for discovery of Asian-led businesses. Yet it is so much more than just a platform or an event. It is the collaborative movement amongst Asian leaders pioneering new consumer experiences for the common good of all people."
"One of our company values is Team and Family and we get both of these with our community at Gold House. Team is merit based and we all pool together to be our best and create outcomes and we do this while elevating our family. It's a privilege to be in a community of doers and influencers who pool together on merit but come from the same family."
Wolf & Shepherd
“Food is one of the pivotal ways we bridge cultures and create understanding. This makes the work of Asian-American food entrepreneurs and the amplifying platform that Gold House provides especially important. We are honored and proud to be rising up together as part of this community.”
Fly by Jing
“When I started my business there weren't any networks for people of color in the natural product industry, but that's exactly why it's important for Gold Rush to exist. It allows potential fans to learn about each brand, and it allows the brands to speak directly to their biggest champions.”
“Gold Rush is designed to celebrate and support Asian founders and executives in their journey to build thriving businesses and positively impact communities. As one of those founders, it feels amazing to have this type of support behind us to champion one another as well as forwarding this new generation of leaders coming from all walks of life. Never before was there a movement to support Asian-led businesses and now is our chance to build together.”
“Asians and AAPIs have already had a large impact on food and culture at-large. But until Gold House, there wasn't a sturdy enough platform for this collective of creatives to come together. Its ability to mobilize around important issues, brands, and people is truly unlike anything I've ever been a part of before."
“The Gold Rush program is the manifestation of the idea, "A rising tide lifts all boats." As a 1st generation Vietnamese American & female founder, there are so many things my family hasn't had access to, including resources and network. Gold Rush helped me close the gap by generously welcoming me into a community of pioneering Asians, providing new opportunities for growth, and amplifying my mission.”
Nguyen Coffee Supply
"Gold Rush was an enriching experience with the invaluable mentorship by the program advisors. Grateful to have a cohort of like-minded entrepreneurs and advisors to learn from, especially as we're navigating through growing the business in this pandemic. Thumbs up to the Gold Rush team for pulling this program off and creating a support system for us of driven Asians motivated to help each other grow."
Asha & Jai
AshaPops Water Lily Seeds
"What a privilege it's been to be selected as a Gold Rush Founder. As a first-time entrepreneur launching a premium beauty startup at the beginning of the Pandemic, I felt very fortunate to have a unique set of virtual resources and access to meetups led by accomplished veteran founders. Together through this community we had a platform to work through challenges, share war-stories and celebrate successes. The support from fellow Asian American founders and guidance of program advisors who have "been there" has been a fantastic experience, and I look forward to continuing to support and champion future Asian-led businesses as an alum."
"I have found that being a part of a community of like-minded founders is so critical for growth, support and solidarity as a first-time founder and a SE Asian woman. I'm thankful to be a part of the Gold House community and for the work that the Gold Rush team puts into making this program possible."
Vanessa & Kim Pham
"It’s been inspiring to see how Gold House can bring together Asian entrepreneurs across so many different industries. Everybody I’ve met has been so generous with their time and support, and I’m excited to pay it forward for the other Asian entrepreneurs who join this fantastic community."