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Gold Rush is a 12-week accelerator purpose-built to partner with and scale Asian-led businesses across the United States. We believe that by advancing these companies, we can transform society’s views about our competence, intelligence, authenticity, and charisma.
Founded in 2018, Gold Rush recognized that while several Asian founders have experienced success with digital products, a lack of recognition remains for Asians as business leaders. According to Harvard Business Review, Asians are the least likely of any demographic to be promoted to management. In areas like Silicon Valley, Asians make up nearly a third of the workforce but less than half of these are represented in executive ranks.
Biannually, Gold Rush invites a curated cohort of Founders to participate in our mentorship-driven model to achieve the following:
Founders benefit from access to the rich Gold House network for venture capital, business development partnerships to aid in company growth, and marketing and editorial collaborations to reach new customers and build brand equity.
Founders and their exclusive products are featured in semiannual sales on our digital marketplace and widely promoted by major media, industry influencers, and celebrity endorsers. During this time, founders experience significant top-line growth.
Founders join a perpetual, cross-industry cohort of founders that meet regularly to share insights, resources, and build partnerships. They also join our Gold House membership base which provides once-in-a-lifetime experiences, perks, and more.
“We can wait for a seat at the table or build our own table. We must build our own system that supports Asian founders"
"I'm thrilled to be part of a future-forward cohort of innovative Gold Rush founders, disrupting a wide range of markets through our unique lens. I'm especially delighted that Gold Rush is so supportive of ventures like mine that are focused on normalizing sexual health and wellness. As I like to say, there's a huge amount of money to be made out of taking Asians, and Asian founders, seriously."
"If reality doesn't reflect our values and voices, business can powerfully effect change and create the world we want to live in. The future is now."
Peach & Lily
"I'm so proud to be a part of Gold Rush. It's undeniable that we're currently witnessing the beginnings of an incredibly powerful wave of Asian representation and its importance. Gold Rush captures a key snapshot of that wave- Asians thriving in all industries and businesses, and showing the world what we're made of."
“It was such an honor to be part of the inaugural Gold Rush class. Wesley and I founded Nimble Made on the backbone of our Asian American narrative to push for more AAPI representation in fashion. Being a part of Gold Rush was a stepping stone in our journey and we're so grateful to be connected to its influential network!”
"Until GoldRush, there was no platform for discovery of Asian-led businesses. Yet it is so much more than just a platform or an event. It is the collaborative movement amongst Asian leaders pioneering new consumer experiences for the common good of all people."
“Being a part of this community puts us at the forefront in our respective industries. With the support of Gold Rush mentors, we have access to knowledge and resources that will steer us on the path of success. The Gold Rush community has shown me the importance of trusting in the journey.”
"One of our company values is Team and Family and we get both of these with our community at Gold House. Team is merit based and we all pool together to be our best and create outcomes and we do this while elevating our family. It's a privilege to be in a community of doers and influencers who pool together on merit but come from the same family."
Wolf & Shepherd
“Food is one of the pivotal ways we bridge cultures and create understanding. This makes the work of Asian-American food entrepreneurs and the amplifying platform that Gold House provides especially important. We are honored and proud to be rising up together as part of this community.”
Fly by Jing
“A challenge of running a small business, is that sometimes you just feel so small. Often I wonder, ‘am I just a niche product? Is there space in this world for a product like mine?’ It’s so refreshing to be part of a larger community, where you’re surrounded by like-minded, amazing founders, who are facing the same challenges. I’m proud of what they’re building, and then look at myself and think the same. Thanks to Gold House for amplifying our work and bringing us together.”
“When I started my business there weren't any networks for people of color in the natural product industry, but that's exactly why it's important for Gold Rush to exist. It allows potential fans to learn about each brand, and it allows the brands to speak directly to their biggest champions.”
“Gold Rush is designed to celebrate and support Asian founders and executives in their journey to build thriving businesses and positively impact communities. As one of those founders, it feels amazing to have this type of support behind us to champion one another as well as forwarding this new generation of leaders coming from all walks of life. Never before was there a movement to support Asian-led businesses and now is our chance to build together.”
“Asians and AAPIs have already had a large impact on food and culture at-large. But until Gold House, there wasn't a sturdy enough platform for this collective of creatives to come together. Its ability to mobilize around important issues, brands, and people is truly unlike anything I've ever been a part of before."
“It was such an honor to be part of Gold Rush's Food & Beverage cohort. From marketing execution, communication, to connections made between founders and organizers alike, this platform has been invaluable to me -- especially as an Asian American founder.”
Erica Lu Williams
“Amid a worsening environment of suspicion and even prejudice over COVID 19, our community has never been in more need of Goldhouse’s mission than today. We are grateful and fortunate to be encouraged and supported by GH’s team of volunteer superheroes. Their drive to empower and inspire Asian Americans (and beyond) through each other is special.”
“The Gold Rush program is the manifestation of the idea, "A rising tide lifts all boats." As a 1st generation Vietnamese American & female founder, there are so many things my family hasn't had access to, including resources and network. Gold Rush helped me close the gap by generously welcoming me into a community of pioneering Asians, providing new opportunities for growth, and amplifying my mission.”
Nguyen Coffee Supply
We can wait for a seat at the table or we can build our own table.
Join us on this journey.