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Media & Entertainment

We reshape public opinion about Asians and Pacific Islanders (APIs) by ensuring authentic and affirming representation on and off screen. From Crazy Rich Asians to Parasite to Turning Red, we have played a major role in the cultural and commercial success of API-led creative projects.

Why It Matters

Even though APIs are the fast-growing racial group in the United States, and the API diaspora is reaching 5 billion worldwide, APIs are still vastly underrepresented in front of and behind the camera.

314%

Growth in Asian American buying power between 2000 and 2019

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6.7%

Percentage of 2021 films led by API directors

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5.6%

Percentage of lead roles held by actors of API descent

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4%

Percentage of 2021 films with API writers

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