When we unite, we will bring real change. On 6/25, join us at the first-ever Asian American-led march on the National Mall in Washington, D.C. to advance equitable representation and rights for all multicultural communities. Join the Unity March.

Media & Entertainment

We reshape public opinion about Asians and Pacific Islanders (APIs) by ensuring authentic and affirming representation on and off screen. From Crazy Rich Asians to Parasite to Turning Red, we have played a major role in the cultural and commercial success of API-led creative projects.

Why It Matters

Even though APIs are the fast-growing racial group in the United States, and the API diaspora is reaching 5 billion worldwide, APIs are still vastly underrepresented in front of and behind the camera.


Growth in Asian American buying power between 2000 and 2019



Percentage of 2021 films led by API directors



Percentage of lead roles held by actors of API descent



Percentage of 2021 films with API writers


Our Partners