Media & Entertainment
We reshape public opinion about Asians and Pacific Islanders (APIs) by ensuring authentic and affirming representation on and off screen. From Crazy Rich Asians to Parasite to Turning Red, we have played a major role in the cultural and commercial success of API-led creative projects.
Why It Matters
Even though APIs are the fast-growing racial group in the United States, and the API diaspora is reaching 5 billion worldwide, APIs are still vastly underrepresented in front of and behind the camera.