Vanessa Dew co-founded Health-Ade Kombucha in 2012 alongside her best friends and husband-and-wife team, Justin and Daina Trout. As Chief Sales Officer, Dew brings an invaluable knowledge of sales and marketing amassed from years spent at a major pharmaceutical company before leaving to help start Health-Ade Kombucha. Through her expertise in channel penetration and people management, Dew has led Health-Ade’s sales team to boost availability in key channels and markets, while cultivating the Health-Ade brand as a whole. The brand is now available in 30,000 stores including Whole Foods, Target and Trader Joes. Health-Ade has 300 employees. Originally from Los Angeles, Dew received her BS in Biochemistry from UC San Diego and an MBA from the University of Southern California. One of her passions is to give back to the community and other entrepreneurs and serves as a USC Marshall Mentor, advises several, young CPG companies, and is an active member of the Female Founder Collective, Entrepreneur’s Organization (EO) and Asian Business Association (ABA). She has been awarded the NextGen Innovation Award and has spoken on her entrepreneurial journey from Singapore to NYC. Her interests and hobbies include cooking, travelling, experiencing the food scene in LA and beyond, staying active and hanging out with her husband, Kevin, and pup, Dubu.
What inspired you all to create this company?
Co-founders Vanessa, Justin and Daina were feeling unfulfilled in their corporate careers and wanted to create something meaningful.
What distinguishes your company and product in the market?
Health-Ade kombucha is fermented in small, 2.5 gallon glass jars, flavored with cold pressed organic produce, and fermented the old fashioned way, with a SCOBY.