Celebrate the A100, the most impactful Asian Pacific Leaders.

Tina Craig


Founder of the venerable fashion and lifestyle blog BagSnob in 2005, Tina is an avant-garde, early adopter of professional blogging whose expressive narratives and provocative musings have charmed millions. Considered an architect in the establishment of influencer marketing, Tina helped define the art of content creation, organic messaging and pioneered the business of brand partnerships. Her genuine voice and world-class know-how are idolized. Her breadth of beauty and skincare knowledge and her ability to put luxury in the scope of all walks has secured her rank and solidified her sway as a mega influencer in the beauty, fashion, travel and lifestyle arena. With over 1.5 million engaged followers across multiple social channels, Tina effortlessly drives awareness and conversion. Her pervasive influence is coveted by the design elite and her keen eye for curating the best of the best has earned BagSnob iconic status in the world of luxury. Tina’s content includes lifestyle, travel, beauty, and trend forecasting. She has worked as a brand ambassador, consultant, designer, and stylist, collaborating with luxury fashion and beauty brands. She lives in Dallas with her husband and son.


What inspired you all to create this company?
Fifteen years ago, I started Bagsnob, a blog about handbags that enabled a global conversation about health and wellness, beauty, and loving the skin you’re in.


My family raised me with the belief that feeding beauty from within gave you good skin. Everything we ate had a purpose. We fed our skin from the inside out. The importance of one’s outward appearance had little to do with vanity and everything to do with pride and self-love. I understood the importance of clean, healthy skin, and that true beauty emanates from within.


I’m obsessed with skincare. I’ve been an ambassador for some of the world’s most luxurious skincare brands. Testing and reviewing products became a central feature on the blog. For years I was dedicated to a complicated 13-step routine, and over time it became too much. I needed a safe and more sustainable solution. Coincidently, we were all saying this. After a year of working with the best medical grade lab in Italy, I developed U Beauty, high-performance skincare, simplified.


What distinguishes your company and product in the market?
Founded on the belief that simplicity is the height of sophistication, U Beauty mindfully creates elegant formulas that deliver transformative results. U Beauty’s Resurfacing Compound is engineered to visibly resurface, refine, hydrate, brighten and tighten the skin’s appearance without irritation. Featuring a patent-pending SIREN Capsule Technology, U Beauty delivers key actives to damaged areas of skin without affecting healthy skin. When healthy skin cells can maintain their natural integrity side effects like peeling, redness, and sensitivity are avoided. Smoother, brighter, and revitalized skin begin to emerge within only 3-6 days. Pores diminish, skin brightens as dark spots, fine lines, and wrinkles fade. A CLEAN, CRUELTY-FREE, Non—GMO, VEGAN formula – safe for use on all skin types and even around the eyes.


The U Beauty SIREN capsule features a patent-pending process of encapsulation. SIREN capsules are skin-like molecules suspended in a nourishing formula base. Once inside the skin matrix, SIRENS lure damage-causing free radicals away from healthy skin cells like a magnet. Preferring the SIREN’s penetrable exterior, the free radicals attack, piercing the SIREN membrane to trigger the release of U Beauty’s proprietary complex. The complex neutralizes the free radicals, stops the spread of damage, while simultaneously optimizing skin’s own collagen, elastin, and hyaluronic acids. By keeping key actives localized to damaged areas and away from healthy skin, we accomplish quicker results and avoid irritation.