Tania Kottoor is a first-generation Indian-American, who is a creative visionary and the design-forward Co-Founder and CEO of WESTxEAST, a purpose-driven brand.
With WESTxEAST, Tania has effectively married tradition with innovation. Tania’s mission to facilitate an end to end frictionless experience has garnered the attention of BRIDES, Brides Today India and Over The Moon by Vogue.
Tania received her undergraduate double degree in business at Saint Louis University and then attended the Condé Nast College of Fashion & Design where she was selected as one of the next leaders of luxury fashion. Afterwards, Tania helped build a designer label from the ground up; Today the label is carried at Bergdorf Goodman. Additionally, in 2020, Tania conceptualized, designed and produced 75 custom outfits in Antigua, Guatemala for an award-winning wedding.
Tania’s mission is to preserve cultural heritage through clothing. She looks forward to continuing to build meaningful experiences and rethink possibilities.
Liya Thachil is Co-Founder and Chief Creative Officer of WESTxEAST. She brings over a decade of experience in luxury fashion production, having served tenures at Gucci and Chanel.
Liya is also a renowned stylist, who has styled AAPI actors and artists such as Richa Moorjani of Never Have I Ever, Leela Ladnier of Mira Royal Detective, and rapper Anik Khan.
Liya’s purpose-driven mantra is to revolutionize how ethnic clothing is produced so that it can last for generations without decimating the environment.
WESTxEAST is the world’s first AI powered design platform for custom-fit ethnic clothing. The vertically integrated platform delivers personalized and size-inclusive garments at an accessible price-point.
Tania Kottoor & Liya Thachil