Sofia Chang joined Girl Scouts of the USA (GSUSA) as chief executive officer in 2022. The daughter of Chinese immigrant parents who worked tirelessly to open doors and create opportunity on her behalf, Sofia is dedicated to enhancing Girl Scouts’ ability to reach more girls and offer them the support and community they need to achieve their dreams. She is the mother of an active Girl Scout, a troop volunteer, a lifetime member, and the first CEO of Asian American-Pacific Islander descent in the organization’s 100-plus-year history.
Sofia’s leadership was built on her strategic vision, authenticity, and inclusiveness. Prior to joining GSUSA, she led robust global consumer businesses and brands in fast-paced industries responsible for revenues ranging from $1B to $12B. During her 20-year tenure at HBO (WarnerMedia), she led the successful digital transformation of several businesses and developed high-performing teams.
Sofia is strongly committed to advocating for women and diverse voices. She has served on the board of the Time Warner Foundation, was the executive sponsor of HBO’s AAPI resource group, and was a member of HBO’s diversity council. She continues to serve on the board of University of Pennsylvania’s Professional Women’s Alliance, which provides young alumnae with professional development and networking opportunities.
As CEO, Sofia brings her legacy of leadership and advocacy to advance Girl Scouts, the largest leadership organization for girls in the world, into its next chapter. A true champion for girls, she is focused on ensuring they have every opportunity to dream big, find their voices, and create an outsized impact in their communities and around the world.
Sofia holds a bachelor’s degree from the University of Pennsylvania. Born in Brazil, she now resides in New York with her family after spending several years in the San Francisco Bay Area.