Celebrate the A100, the most impactful Asian Pacific Leaders.

Snigdha Sur

The Juggernaut

Snigdha is the founder & CEO of The Juggernaut. She has worked at McKinsey and advised BuzzFeed, Quartz, Amazon Studios, Scroll.in, and Reese Witherspoon’s Hello Sunshine. She got her MBA at Harvard, studied Economics & South Asian Studies at Yale, and spent five months coding at Flatiron School. She was born in Chhattisgarh, India; grew up in the Bronx and Queens, New York; and has worked and lived in Mumbai, India. She can speak Hindi, Bengali, and Mandarin. She loves Bollywood and reading novels.

What inspired you/your team to create this company?
South Asians are the fastest growing demographic in the United States, the world’s largest diaspora, and make up one of the world’s largest populations. But Western mainstream media focuses largely on South Asia’s poverty and stereotypes, while South Asian publications face increased censorship.

To make sense of what was going on in South Asia, and with South Asians around the world, we started with a free weekly newsletter curating the best articles about South Asia(ns). But linking to other publications wasn’t enough. We wanted to see the coverage no one else was reporting. So we dove into figuring out what it would take to start our own publication. We called it The Juggernaut.

What distinguishes your company and product in the market?
We’re known for our unique perspectives (we center the Brown gaze), deep storytelling, great writing, and our smart, context-driven voice. We’re also really proud of our team — which brings over 30 years of South Asian studies and journalistic experience to bear — and over 100+ freelance journalists and illustrators from around the world.”