Celebrate the A100, the most impactful Asian Pacific Leaders.

Kevin Wong & Sean Ro


Kevin and Sean are the co-founders of Lunar, the first Asian-American craft hard seltzer made with real fruit juice and premium ingredients from Asia. At Lunar, Kevin leads sales and finance while Sean spearheads marketing, partnerships and creative direction, while the two develop new products and flavors from the Lunar lab.

Previously, Kevin worked as a corporate strategist at Yext and as an investment banker at J.P. Morgan. On weekends, he currently helps run Subtle Asian Networking and served as a board member at TAP-NY. Kevin graduated from the University of Virginia in 2013 with a BA in Computer Science and a BA in Commerce.

Before Lunar, Sean worked as a product manager at Prescriptive Data and as a UX designer at Conductor. Sean holds a Masters in Human Computer Interaction from Carnegie Mellon and also graduated from the University of Virginia in 2013 with a BA in Economics.

What inspired you/your team to create this company?
Lunar was started from a simple observation one night at our local korean fried chicken spot. How come beer fridges and drink menus at Asian restaurants only had uninspired Bud Lights and Heinekens, yet had nothing that represented the flavors near and dear to our hearts as Asian Americans?

Our mission is to unapologetically promote Asian flavors and culture by bringing them to the world. Along the way, we strive to improve representation for our community in the alcohol industry.

Our vision is to inspire the world to love and embrace their identity, their culture & heritage, their present, and ultimately themselves.

What distinguishes your company and product in the market?
Lunar is the first and only Asian American craft hard seltzer. Born and raised in NYC, our beverages are brewed with real fruit and premium ingredients sourced from Asia.

Our flavors were created from hundreds of recipe iterations to authentically and accurately represent our memories of our favorite cut fruits in all their glory. Unlike other mass-market beers and seltzers who use artificial flavors and sweeteners, we uniquely use real, quality ingredients.

We’re pioneering the craft seltzer market and quality restaurants like 886, Win Son, Di An Di, and Insa are adding us to their menus as their first ever seltzer pairing, a segment that no other mass market hard seltzer has been able to unlock.

Consumers are increasingly trading up to premium goods, a trend accelerated by the pandemic. And grocers like Whole Foods, H-Mart, and Dainobu see us as a valuable way to appeal to America’s easternizing taste palette while satisfying this ‘trade up’ demand.”