Justin grew up in California and has always had an appreciation for the outdoors and formed a deep connection with nature at an early age. Prior to starting LARQ, Justin was the President of FOREO, an award-winning beauty technology company. In that position, he oversaw product marketing, strategy, product management, and sales and marketing. Justin helped to grow the brand to the leading beauty technology company in the world in just over 3 years. Prior to FOREO, Justin was an investor with L Capital (the investment arm of Louis Vuitton Moët Hennessy), where he helped numerous entrepreneurs grow their consumer retail business through strategic investment and partnerships. Justin is originally from California and graduated from UC Berkeley.
What inspired you/your team to create this company?
We created LARQ to solve challenges we faced in our personal lives to eliminate single-use plastic water bottles. Reusable options on the market are great but they have 3 critical shortcomings – 1) they get stinky and dirty, 2) they are hard to clean (most are not dishwasher safe), and 3) probably most importantly – they don’t purify water on-the-go when we are most likely to reach for a disposable plastic option. We decided to hit these pain points on the head with the LARQ Bottle – the world’s first self cleaning water bottle that purifies water on-the-go.
What distinguishes your company and product in the market?
We use a patented PureVis technology to purify water and help to keep your water bottle clean.