Celebrate the A100, the most impactful Asian Pacific Leaders.

Isabel Khoo

Noodie Foods

About the Founder
The founder of NOODIE, Isabel Khoo, developed the idea while in the one place everyone associates with instant ramen: college. In between early-morning classes and late-night study sessions, noodles in polystyrene cups were a convenient comfort-food staple in her diet … until she read up on the ingredients: harmful additives, artificial flavors and powders, processed carbohydrates, and who-knows-what. With no alternative on the market, she realized she’d have to create a healthy version herself. What followed were multiple expeditions through Asia, developing a product using the latest technology across Japan, Korea, Thailand, Vietnam and China. Bringing new meaning to shelf-stable foods, NOODIE delivers this technology, in the form of its Irresistible Ramen, the culmination of infinite gastronomic refinements. Isabel holds a BA from Brown University, graduating Phi Beta Kappa, and an MBA from Harvard.

About Noodie Foods
NOODIE is a new plant-based instant ramen that challenges the belief that healthy & delicious can’t get it on. Crafted for those who want it all – it’s good for you, but tastes like it isn’t.