Bobby Hundreds

Co-Founder, The Hundreds

Bobby Kim aka Bobby Hundreds is the bestselling author of “This Is Not A T-shirt,” a memoir detailing his 16 years in the apparel business. In 2003, he co-founded The Hundreds, a men’s streetwear brand powered by his blog and notable collaborations with heritage brands and artists like adidas, Reebok, Disney, Garfield, Mr. Cartoon, and Puma. In 2019, Bobby co-founded Family Style, a daylong festival blurring the boundaries between food and fashion. Bobby and his partner Ben also own Second Sons, a brand development group that incubates, cultivates, and facilitates other small businesses. Bobby lives in Los Angeles with his wife and two sons.