As Global Creative Director for Disney Consumer Products, Bobby Kim leads the global creative vision for design, storytelling and retail experiences across licensed products and collaborations worldwide. Kim oversees the creative team responsible for developing high-impact collaborations, breakthrough product concepts and culturally relevant activations that extend across the global retail ecosystem.

Prior to joining The Walt Disney Company, Kim, widely known as Bobby Hundreds, founded The Hundreds in 2003. The brand helps define modern streetwear by blending fashion, storytelling and community, and today stands as a global brand with an international following.

Beyond fashion, Kim is a bestselling author of This Is Not a T-Shirt: A Brand, a Culture, a Community—A Life in Streetwear, which chronicles the rise of streetwear and the cultural movement behind it. He is also a screenwriter and producer, and the founder of Family Style, the festival celebrating the intersection of food and street culture.