Bill Imada is founder, chairman and chief connectivity officer of IW Group, a minority-owned and operated advertising, marketing and communications agency focusing on the growing multicultural markets. For more than 25 years, Bill works with some of the top domestic and global companies, including American Airlines, Coca-Cola, Fox, General Motors, HBO, Lexus, McDonald’s, MGM Resorts International, Southern California Edison, Toyota Motor Sales, USA, Inc., Verizon, Walt Disney Imagineering, Warner Bros. Pictures, Walmart Stores, Westfield Malls and many others. His areas of expertise include advertising, branding, multicultural communications, marketing, crises management, partnership marketing and public relations.

Bill has been a long-time champion for various communities and continues to serve on several boards and advisory councils. He co-founded the Asian & Pacific Islander American Scholarship Fund (APIASF), which provides scholarships to low-income, college-bound students of Asian, Native Hawaiian and Pacific Islander American heritage. He also co-founded the Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (National ACE), which addresses the needs, interests and aspirations of business owners, entrepreneurs and corporate leaders of AAPI heritage. Most recently, he co-founded the National Millennial Community, a movement that has expanded to 35 states and the District of Columbia to give NextGen leaders an opportunity to dispel the myths and stereotypes often attributed to their generation. He also serves on the Boards of the Advertising Educational Foundation (AEF), Center for Asian American Media (CAAM), Coalition for Asian Pacifics in Entertainment (CAPE), Lagrant Foundation, PBS and the PBS Foundation.