Bill Imada co-founded IW Group — a minority-owned and operated advertising, marketing and communications agency — over three decades ago when he saw a missed opportunity to engage with more diverse markets. Now as the Chairman and Chief Connectivity Officer, Bill leads his team to partner with companies, governmental agencies, foundations, and nonprofits that all want to tap into multicultural and cross-generational markets. Bill is a leading expert in reaching diverse consumer and B2B markets and is driven by his passion for his work and team.