Sandro is the founder of Sanzo and has a diverse array of career experiences that spanned the nuclear power industry, the credit derivatives trading floor at J.P. Morgan. He last served as the head of growth/chief-of-staff at Bombfell, a venture-backed personal styling service.
Sandro was inspired to create Sanzo after walking into H-Mart in New York’s Koreatown and noticing a gap between the modern, clean labels of the new-age “American” brands and the preservative- and sugar-laden labels of the legacy Asian brands.
What inspired you all to create this company?
America’s tastes in not just food, but culture at-large are easternizing. Yet, half the world’s flavors are relegated to 1/4 of the ethnic aisle.
Our mission is to build the modern beverage brand the world deserves, accurately reflecting and celebrating Asian flavors.
What distinguishes your company and product in the market?
Sanzo is the 1st Asian-inspired sparkling water. More than that though, we believe we’re the first CPG beverage company to celebrate Asian flavors, but properly adapted for a Western palette. That means we use real fruit + no added sugars, and that’s it. We believe this is the future.