Gold Storybook

The definitive guide and resource hub on authentic API portrayals in media, based on years of cultural consultation expertise and created with over 100 experts

What’s Inside

We have distilled years of consulting expertise into easy-to-use resources for each stage of the creative process. From development through distribution, Gold Storybook provides creative decisions and touchpoints to help craft more authentic films and series. It also provides real world situations of various decisions in writing, casting, editing, and partnerships that can shape the authenticity of a creative project.

Chapters

  • Development
  • Pre-Production
  • Production
  • Post-Production
  • Distribution

Why It Matters

Even though APIs are the fastest-growing racial group in the United States, and the API diaspora is reaching 5 billion worldwide, APIs are still vastly underrepresented in front of and behind the camera.

314%

Growth in Asian American buying power between 2000 and 2019

Source

6.7%

Percentage of 2021 films led by API directors

Source

5.6%

Percentage of lead roles held by actors of API descent

Source

4%

Percentage of 2021 films with API writers

Source

Why Names Matter

Gold House and Procter & Gamble are collaborating on the importance of names and pronunciations. P&G’s new campaign, The Name, brings awareness to issues of bias and inspire communities to work together to address them. With The Name, P&G elevates the importance of a name, and how meaningful gestures – like pronunciation and understanding its meaning – can create a greater sense of belonging for us all.

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In partnership with

Why Female Representation Matters

To further advance authentic representation of API women in media, Gold House and SeeHer are partnering to create the API #WriteHerWrite Guide.

Take the #WriteHerRight x Gold House API survey to share your thoughts on representation of API women.

Take Survey

In partnership with

Why Immigration Matters

Define American's Telling Authentic Immigrant Stories Guide details important facts and data on immigrants and immigration and includes resources about AAPI immigrant communities

View Guide