Gold Storybook
The definitive guide and resource hub on authentic API portrayals in media, based on years of cultural consultation expertise and created with industry experts
Film and Television
From development to distribution, Gold Storybook provides guidance on creative decisions and touchpoints, leveraging real-world scenarios to illustrate how decisions in writing, casting, editing, and partnerships can shape the authenticity of API representation in film and television.
Chapters
- Development
- Pre-production
- Production
- Post-production
- Distribution
- Casting Deep Dive
- Common Issues
- Additional Resources
Advertising
From defining objectives to measuring success, Gold Storybook provides practical guidance on creating inclusive campaigns, leveraging real-world scenarios to illustrate how decisions in campaign planning, creative production, and beyond can shape the authenticity of API representation in advertising.
Chapters
- Campaign Planning
- Creative Production
- Organizational Success
- Common Issues
- Additional Resources
Why It Matters
Even though APIs are the fastest-growing racial group in the United States, and the API diaspora is reaching 5 billion worldwide, APIs are still vastly underrepresented in front of and behind the camera.
46%
Degree to which API consumers are more likely to buy from brands with inclusive ad content
Source
Defining Diversity, Equity, Inclusion, and Accessibility in Entertainment
The Reimagine Coalition, a group of prominent advocacy organizations, reached out to 60 DEIA executives in entertainment to understand how the values of Diversity, Equity, Inclusion, and Accessibility are defined within their corporate policies and procedures. Gold House played a key part in synthesizing key takeaways from the outreach, as well as providing recommendations to help unify our understanding and elevate the pursuit of such values in the entertainment industry.
In Partnership with
#WriteHerRight
To further power authentic representation of API women in media, Gold House and SeeHer have created the #WriteHerRight Guide for API Women to present creatives with thoughtful ways to portray API women on screen.
In partnership with
Why Names Matter
Gold House and Procter & Gamble are collaborating on the importance of names and pronunciations. P&G’s new campaign, The Name, brings awareness to issues of bias and inspire communities to work together to address them. With The Name, P&G elevates the importance of a name, and how meaningful gestures – like pronunciation and understanding its meaning – can create a greater sense of belonging for us all.
In partnership with
Why Immigration Matters
Define America’s Telling Authentic Immigrant Stories Guide details important facts and data on immigrants and immigration and includes resources about AAPI immigrant communities