Deriving inspiration from countless styles and genres of music, K-pop or Korean pop music has taken the world by storm and only continues to expand its reach. In 2020, K-Pop experienced a record-breaking year when it experienced a 44.8% growth and positioned itself as the fastest-growing major market of the year.

With fans from almost every country, the K-pop fandom as a whole has continued to use its influence for social good solely through the power of digital platforms. From raising money for charitable causes to quickly spreading the word on important issues, fans are no stranger to navigating the ups and downs of the Internet.