A leading player and presence in the music industry, Sulinna Ong is the Global Head of Editorial, at the helm for all curation and programming for Spotify. Together with her teams she is responsible for the biggest and most influential playlists in the world, such as Today’s Top Hits, Rap Caviar, New Music Friday, and many more.
In a diversified career, Sulinna started her journey in A.I. and robotics, moving on to work in almost every major sector of the music industry, spanning artist management, record labels, the live concert business and streaming. This background makes her uniquely positioned to inherently understand the convergence of entertainment and technology coupled with deep experience in music and artist development.
As the daughter of a Chinese father and Persian mother who fled the Iranian revolution when she was a baby, Sulinna is committed to using her position and experience to bring equality to the industry, in terms of both the artists promoted and those working behind the scenes, and to push for greater representation in the music industry. Sulinna’s values – diversity, creativity, innovation, collaboration, critical thinking, integrity, and being direct and transparent – are a critical part of her leadership.

A career-long champion of new and developing artists, Sulinna’s contributions to the music industry were recognized on a mainstream scale in 2021 when she was deemed one of Vogue’s 25 Most Influential Women, and received Music Week’s Women in Music – Music Champion Award , which shines a light on women working in a public-facing capacity who encourage the use of music as a force for change, inclusion, education or improvement.