Research Resources
We partner with leading academic, commercial, and non-profit institutions on original studies and thought leadership focused on narrative change and economic opportunities to advance Asian Pacific representation across industries.
From Margins to Mainstream: APIs in Hollywood
In collaboration with McKinsey & Company, this study examines the entertainment industry through multiple lenses to identify the factors contributing to the underrepresentation of Asian and Pacific Islander professionals in on- and off-screen roles across film and television.
A Balancing Act for Asian Representation: More Visible But Not Yet Specific
In collaboration with USC’s Norman Lear Center, this study analyzes the quality of Asian portrayals in streaming content and includes recommendations for storytellers and decision-makers in the entertainment industry. Support for this research was provided by the Robert Wood Johnson Foundation.
Creating Authentic Asian American Representation in Children’s Media
What does it mean to create relatable, feel-seen moments? In partnership with the Office of Global Inclusion, Nickelodeon Public Affairs, Content For Change, Gold House, and CAPE, this one-pager weaves together recent Nickelodeon Cultural Insights from an in-depth study of Asian American kids and families and what they desire in content.
Reaching Asian American Audiences: Understanding Asian Influence & Media Consumption
In this report, Gold House and Nielsen examine Asian Americans’ media consumption and viewership habits related to advertising, streaming, and news media.
Seen, Heard, Valued: Engaging Asian Americans Through Media
In this report, Gold House and Nielsen examine how Asian Pacific audiences engage with streaming and advertising content. For marketers, content creators, and media publishers, we hope you’ll see the value and audiences to be gained when you embrace our community.
The Next Silicon Valleys: Singapore as the Gateway to Southeast Asia
Gold House spotlights Singapore as a launchpad for entrepreneurship in Southeast Asia, a region of rapid global economic growth over the last half-century, and an emergent hotspot for founders and investors in the last decade. This report was originally published in the Milken Review, a quarterly journal that encourages discussion of current issues of public policy relating to economic growth, job creation, and capital formation.
Breaking Down Funding Barriers for Asian American and Pacific Islander Entrepreneurs
Asian American and Pacific Islander (AAPI) entrepreneurs are behind some of the most successful startups in the US. Yet they face a unique set of biases that interfere with their ability to raise investment funding. Boston Consulting Group (BCG) and Gold House identify the sociocultural barriers that limit AAPI entrepreneurs and recommend solutions within the venture capital ecosystem on how to diversify and foster inclusivity.
Why It Matters
The Asian Pacific diaspora is the fastest-growing population in the U.S. Comprised of over 50 distinct ethnic groups and 100 languages, there is a goldmine of opportunities to engage this audience across industries.
46 million
Between 2000 and 2019, the Asian population in the U.S. nearly doubled and is projected to surpass 46 million by 2060.
Source$1.3 trillion
Buying power of Asian Americans, larger than the GDPs of all but 13 countries around the world.
Source2/3
Of Asian Americans feel underrepresented in advertising and would like to see brands reflect them.
Source
Gold Story Test
Gold Story Test is a quick tool meant to jumpstart conversation about multidimensional representation of Asian characters without prescribing definitive factors as to what constitutes proper Asian character portrayals. It consists of three parts:
- (1) Is there a culturally-specific Asian character
- (2) who communicates with another multicultural character
- (3) about their own complex storylines beyond relation to white characters?
Cultural Consulting
We partner with leading studios and creatives through the entire lifecycle of a project to ensure cultural authenticity and affirming portrayal of Asians and Pacific Islanders. From major entertainment franchises to the world’s most popular video games and award winning films, Gold House is trusted to guide some of the most valuable brands in the world.