Cultural Consulting
Gold House delivers end-to-end cultural consulting across film, TV, gaming, advertising, and more. We partner with the world’s leading studios and brands to integrate cultural insights with creative vision and commercial goals—ensuring that Asian & Pacific Islander stories are authentic, resonant, and successful.
Backed by rigorous research and an unrivaled network of subject matter experts, our methodology bridges the gap between culture and commerce. From major franchises to award-winning films, we are the trusted advisors behind the world’s most valuable stories.
WHAT WE DO
-
Provide expert cultural and creative consultation across scripts, concepts, designs, storyboards, animatics, and cuts in every production stage to identify cultural sensitivity risks, navigate challenges, and amplify storytelling strengths
-
Recommend above-the-line and below-the-line talent including actors, writers, directors, plus specialized cultural consultants, historians, translators, and authentic dialect coaches for accurate cultural representation
-
Develop culturally-grounded marketing campaigns, publicity strategies, and influencer engagements that resonate with diverse audiences through authentic messaging, community-specific talking points, and high-impact promotional content
-
Lead workshops, facilitate community discourse, and deliver presentations on critical cultural issues and emerging opportunities within the industry
-
Develop new solutions and services tailored to partner needs and cultural aspirations, creating frameworks to meet unique needs
Why It Matters
With a diaspora of 5 billion and ranking as the fastest-growing racial group in the United States, Asians & Pacific Islanders are a massive economic powerhouse. As screen representation continues to lag behind audience influence, authenticity and nuance are key to turning this underserved market into a core consumer and audience.
46%
Percentage of API consumers who are more likely to buy from brands with inclusive ad content
NIELSENResources
From practical storytelling guidance to data-driven cultural insights, explore our resources to better understand and authentically represent Asian & Pacific Islander communities.
Gold Storybook
The definitive guide and resource hub on authentic Asian Pacific portrayals in media, based on years of cultural consultation expertise and created with over 100 experts
Gold Paper
A comprehensive resource on Asian Pacific communities in the U.S., drawing from leading research and our inaugural Gold Paper Survey to examine cultural familiarity, visibility, and stereotypes across key industries