Research Resources

We partner with leading academic, commercial, and non-profit institutions on original studies and thought leadership focused on narrative change and economic opportunities to advance Asian Pacific representation across industries.

 

 

A Balancing Act for Asian Representation: More Visible But Not Yet Specific

In collaboration with USC’s Norman Lear Center, this study analyzes the quality of Asian portrayals in streaming content and includes recommendations for storytellers and decision-makers in the entertainment industry. Support for this research was provided by the Robert Wood Johnson Foundation.

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Creating Authentic Asian American Representation in Children’s Media

What does it mean to create relatable, feel-seen moments? In partnership with the Office of Global Inclusion, Nickelodeon Public Affairs, Content For Change, Gold House, and CAPE, this one-pager weaves together recent Nickelodeon Cultural Insights from an in-depth study of Asian American kids and families and what they desire in content.

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Seen, Heard, Valued: Engaging Asian Americans Through Media

In this report, Gold House and Nielsen examine how Asian Pacific audiences engage with streaming and advertising content. For marketers, content creators, and media publishers, we hope you’ll see the value and audiences to be gained when you embrace our community.

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The Next Silicon Valleys: Singapore as the Gateway to Southeast Asia

Gold House spotlights Singapore as a launchpad for entrepreneurship in Southeast Asia, a region of rapid global economic growth over the last half-century, and an emergent hotspot for founders and investors in the last decade. This report was originally published in the Milken Review, a quarterly journal that encourages discussion of current issues of public policy relating to economic growth, job creation, and capital formation.

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Breaking Down Funding Barriers for Asian American and Pacific Islander Entrepreneurs

Asian American and Pacific Islander (AAPI) entrepreneurs are behind some of the most successful startups in the US. Yet they face a unique set of biases that interfere with their ability to raise investment funding. Boston Consulting Group (BCG) and Gold House identify the sociocultural barriers that limit AAPI entrepreneurs and recommend solutions within the venture capital ecosystem on how to diversify and foster inclusivity.

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Why It Matters

The Asian Pacific diaspora is the fastest-growing population in the U.S. Comprised of over 50 distinct ethnic groups and 100 languages, there is a goldmine of opportunities to engage this audience across industries.

46 million

Between 2000 and 2019, the Asian population in the U.S. nearly doubled and is projected to surpass 46 million by 2060.

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$1.3 trillion

Buying power of Asian Americans, larger than the GDPs of all but 13 countries around the world.

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4 categories

Asian Americans spend the most in four categories: fashion, pet care, electronics, and travel.

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2/3

Of Asian Americans feel underrepresented in advertising and would like to see brands reflect them.

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Gold Story Test

Gold Story Test is a quick tool meant to jumpstart conversation about multidimensional representation of Asian characters without prescribing definitive factors as to what constitutes proper Asian character portrayals. It consists of three parts:

  1. (1) Is there a culturally-specific Asian character
  2. (2) who communicates with another multicultural character
  3. (3) about their own complex storylines beyond relation to white characters?

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Cultural Consulting

We partner with leading studios and creatives through the entire lifecycle of a project to ensure cultural authenticity and affirming portrayal of Asians and Pacific Islanders. From major entertainment franchises to the world’s most popular video games and award winning films, Gold House is trusted to guide some of the most valuable brands in the world.

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