Zaria Parvez is Duolingo’s senior global social media manager. She leads social strategy, social content, and community management across all major social platforms at Duolingo. She most notably spearheaded the development of Duolingo’s TikTok account and as a direct result of Zaria’s work on Duolingo’s TikTok strategy and execution, the now-famous TikTok channel grew from 50K followers in September 2021 to 16M followers today. She now leads a team of content creators showing what can be possible when you trust junior talent and give them leadership positions. What started as a test-and-learn initiative has become Duolingo’s most successful social buzz and word of mouth initiative to date – all because of Zaria’s insights, instincts, and expertise. More broadly, Zaria is a role model for a new, diverse class of Gen Z social media talent and has proven what’s possible when given creative freedom and trust in the work she does.