Vineet Mehra is a global marketing leader, public board director, and advisor, renowned for building disruptive, category-defining brands.

As Chief Growth and Marketing Officer of Chime, he is responsible for building Chime’s brand and performance engine while driving overall business growth – overseeing member acquisition, engagement, retention, and loyalty across the full customer lifecycle. He is harnessing the power of innovation, data-driven media, product-led growth, and cultural storytelling to scale Chime’s reach, deepen member relationships, and continue to disrupt long-standing industry incumbents. Under his leadership, Chime was named TIME’s #1 Banking Brand, one of Fast Company’s 2025 Brands That Matter, and the #1 Most Loved Banking App in the U.S.

Previously, Vineet served as Global Chief Customer and Marketing Officer at Walgreens Boots Alliance, where he led the $100B company through its COVID-19 transformation, and as Chief Growth Officer at Ancestry, launching AncestryDNA to redefine consumer genomics. Earlier in his career, Vineet built and led iconic brands at P&G and J&J.

Named among Forbes’ 50 Most Influential CMOs, Forbes’ 50 Most Entrepreneurial CMOs, and Business Insider’s Most Innovative CMOs, Vineet is committed to advancing the marketing industry as a board member of Effie Lions Foundation and MMA Global and an advisor to innovative companies like Spotify and Pixis.ai. As a public board director, Vineet serves on both the Compensation and Audit Committees for LoveSac (NASDAQ: LOVE).