Tony Wang is the founder of the Office of Applied Strategy, an independent strategy practice that operates as a hybrid between a management consulting firm, brand strategy agency, and think tank.Focused on tackling unorthodox asks at the intersection of culture and technology, OAS works with leaders across established brands and emerging startups to solve anti-disciplinary questions that require synthesizing left and right brain thinking: from metaverse research with Ariana Grande to crypto programming with Sequoia Capital to global campaign strategy with Prada to brand strategy for Uniswap. OAS also operates a think tank arm that conducts both public and private research, co-publishing white papers with partners such as Boston Consulting Group and Highsnobiety. Prior to founding OAS, Tony has held leadership roles at various luxury companies overseeing brand and content strategy such as SSENSE and Barneys New York. He has previously worked at McKinsey, Google & IDEO. Tony holds a B.S. in Economics from The Wharton School, and a Master’s in Bioethics from the University of Pennsylvania’s School of Medicine.