The Founder and Creative Director Sohee Park, known as “Miss Sohee” is a Couturier based in London. Her designs are deeply inspired by her Korean heritage and a love for antiques, reflected in the shapes, embroidery, and colors of her collections. Romantic motifs and Korean Minhwa paintings play a key role in her visual style, blending tradition with a contemporary approach. Miss Sohee’s creations have been worn by celebrities including Cardi B, Bella Hadid, and Ariana Grande, and have graced major red carpets including the MET Gala, Cannes, and the Oscars. Harper’s Bazaar UK calls her one of the most exciting names in red-carpet fashion, while Vogue France praises her as a “true artist.” Park has been recognized on the Forbes 30 Under 30 list for Europe and South Korea, as well as the Business of Fashion 500.

Her work has been showcased internationally, including exhibitions like “Hallyu! The Korean Wave” at the Victoria & Albert Museum and “The Love of Couture” at K11 MUSEA in Hong Kong. In 2022, she was invited as a guest designer to create the Christmas tree at the V&A Museum. In January 2023, Park’s eponymous label showcased its latest collection during Paris Haute Couture Week. Park was awarded the Goodwood Talent in Fashion Award by the Duke Of Richmond and commissioned to create 3 bespoke gowns for the Qatar Goodwood Festival 2023.