Nick Tran

Head of Global Marketing, TikTok

Nick Tran is the Head of Global Marketing for TikTok. In his role as TikTok’s first head of global marketing, he is responsible for all aspects of TikTok’s global marketing efforts, including brand strategy, media, and advertising, social media, and co-marketing partnerships, campaigns, and activations across all regions. Nick led TikTok’s first global marketing campaign, “It Starts on TikTok,” to celebrate the global TikTok community for propelling unique and inspiring content into memorable cultural moments and movements.

Before joining TikTok, Nick was VP, Head of Brand and Culture Marketing at Hulu. During his time at Hulu, he reinvented the brand and worked on memorable campaigns like “Better Ruins Everything,” Hulu Has Live Sports” (including the Tom Brady Super Bowl ad), and the “World Record Egg.”


Prior to Hulu, he helped build the brand at Samsung Electronics, Stance, and Taco Bell in various roles including brand and culture, influencer and experiential marketing, social media, and digital marketing.

In 2021, Nick was included in Forbes’ CMO Next list, and in 2020, he was included in Fortune’s 40 under 40 as well as AdAge’s 40 under 40 list.