NewJeans (MINJI, HANNI, DANIELLE, HAERIN, and HYEIN) are the first group to debut from ADOR, an independent label under HYBE led by Min Hee Jin. The quintet aspires to push the limits of K-pop with honest and authentic music that exudes youth. Just like a pair of jeans that has been a staple of every wardrobe for generations, NewJeans aim to allure the listeners with timeless music to be kept in your daily music playlist. The act released New Jeans on August 1, 2022, instantly captivating the global audience and becoming the first K-pop band to achieve the million-seller milestone with its debut album. NewJeans continue to amaze the world with groundbreaking records while staying true to their musical flair and intrinsic charm, recently making their Billboard Hot 100 debut with global smash hits “Ditto” and “OMG.”