Kruti Patel Goyal is Etsy’s Chief Executive Officer. Previously, she served as Etsy’s President and Chief Growth Officer, where she brought together all customer touchpoints to deliver a more compelling and inspiring experience for millions of Etsy buyers and sellers. In that role, she oversaw Product, Engineering, Marketing, Member Support, Trust & Safety, and Strategy and Operations. Kruti also serves as a member of Etsy’s Board of Directors.

From 2022 to 2025, Kruti served as CEO of Depop, an Etsy, Inc. subsidiary. During her tenure, she strengthened Depop’s core marketplace proposition and prioritized product development and marketing strategies that differentiated the company in the growing secondhand market. Together, these initiatives accelerated gross merchandise sales and established Depop as the fastest-growing online apparel resale marketplace in the United States.

Prior to joining Depop, Kruti worked at Etsy for over 10 years, serving in leadership roles through multiple phases of growth. Her responsibilities included serving as Chief Product Officer; overseeing Etsy’s global Seller Services business; managing Corporate Development; leading the International Growth team; and serving as the company’s first Head of Marketplace Integrity and Trust & Safety. Before joining Etsy, Kruti worked in strategy and business development at Viacom and at Product (RED). She began her career in mergers and acquisitions at Morgan Stanley and at General Atlantic Partners in growth equity.