Kevin Lazatin is a Global Music & Brand Partnerships Strategist with 7+ years of experience on the Culture Marketing team at adidas. His work sits at the intersection of music, fashion, and youth—shaping moments that resonate emotionally while driving real impact for brands.

From leading partnerships with artists like GloRilla, Brent Faiyaz, and Anderson .Paak to orchestrating creator-led activations at ComplexCon, Coachella, and the Super Bowl, Kevin brings a strategic yet intuitive approach to music-driven brand building.

Whether collaborating with artists, industry leaders, or emerging community voices, Kevin is driven by storytelling and authentic relationships—always exploring new ways to connect people through music, creativity, and shared experiences.