TIME President Keith A. Grossman is a global leader in the rapidly evolving world of web3 and leads TIME’s growth within the web3 ecosystem. Under Keith’s leadership, TIME’s NFT and web3 community, TIMEPieces, has grown to include well over 30,000 artists, collectors, and enthusiasts. In 2021, TIME’s web3 strategy produced eight figures of revenue as the brand expanded from NFTs to community building to partnering with several NFT creators to develop their unique IP into animated series for TV with TIME Studios.

Previously, Keith served as the Global Chief Revenue Officer for Bloomberg Media where he was responsible for the growth of their various media platforms. He was also part of the core team to launch QuickTake by Bloomberg, a 24/7 social, mobile news platform. Prior to Bloomberg, Keith was the Associate Publisher of WIRED as well as Ars Technica where he won two Project Isaac Awards for best Digital Inventions for his work on the WIRED Tablet Edition and Ars Accelerator.

He is a Board Member of New York Cares, New York’s largest volunteer network connecting individuals within their philanthropic passions and, previously, was an Adjunct Professor at NYU.

Keith is a graduate of Cornell University and currently resides in New York City.