Nominate a leader for the 2025 A100 by December 1, 2024.

Jen Rubio

Co-Founder & Chief Brand Officer, Away

Jen Rubio is the co-founder and Chief Brand Officer of Away, a global lifestyle brand that’s working to transform the entire travel experience. Under her leadership, Away has been named one of Fast Company’s “World’s Most Innovative Companies,” one of TIME’s “50 Most Genius Companies,” one of LinkedIn’s “Top Startups,” and a Forbes’ “Next Billion Dollar Start-Up.”

Before starting Away, Jen built her career as a branding, creative, and social media expert, redefining how customers and brands connect at companies like Warby Parker and AllSaints. She has been named to Forbes’ 30 Under 30 list for Marketing and Advertising, Inc.’s 30 under 30 list, and NRF’s People Shaping Retail’s Future list. She lives and works in New York.