As Publicis Groupe’s Chief Digital Officer, Helen Lin has been a long-time catalyst of innovation, pioneer in programmatic, collaborative business partner, and fierce champion for diversity and inclusion. Helen is responsible for driving integrated digital solutions from across the organization while leading the holding company’s broader digital strategy, partnerships, investment, and negotiations – including representing Publicis Groupe in industry-leading initiatives to continually improve the standards and brand safety on the world’s largest consumer platforms.
Previously, Helen was Chief Digital Officer for Publicis Media, where she led digital investment, global partnerships, and innovation for the network globally and helped clients remain at the forefront of the rapidly evolving digital ecosystem. She also led the charge of offering in-house consulting services for Publicis Media clients – advising on their programmatic, search, and social capabilities by leveraging the expertise, scale, and proprietary tools created at Publicis.
As an established mentor and role model among her teams, Helen’s professional focus goes far beyond client and agency work. She is the founding Executive Sponsor of Publicis Media’s BRG Power of Women!, an active member for Asians in ADCOLOR and the newly formed ANA Asian American Agency Leadership, and board member for Partnership with Children – a non-profit that helps over 10,000 New York City children overcome the stresses of growing up in poverty. Helen makes it her personal mission to create conversations around female leadership and diversity in the workplace, receiving recognition as an ADCOLOR Legend, Campaign US Female Frontier winner, MediaPost Digital All-Star, Adweek Media All-Star, and Cynopsis Top Women in Digital honoree. Originally a Los Angeles native, Helen earned her bachelor’s degree at UCLA, then moved to New York in 2007 and earned her MBA at NYU Stern School of Business.