Celebrate the A100, the most impactful Asian Pacific Leaders.

Deborah Yeh

CMO, Sephora North America

Deborah Yeh is the Chief Marketing Officer for Sephora Americas. In her role, Deborah is responsible for cultivating the brand experience at Sephora and ensuring it is differentiated and compelling across all marketing touchpoints — from communications and creative, to loyalty and personalization. Most recently, Deborah helmed Sephora’s “We Belong to Something Beautiful” initiative, introducing a company commitment to inclusion and diversity. The award-winning campaign reflects Sephora’s longstanding brand values and affirms our promise to never stop building a beauty community where all are welcomed.


Deborah has been recognized as one of the 25 most innovative CMOs by Business Insider, CMO Next by Forbes, and was part of the most recent Adweek 50. She is the proud daughter of Chinese-American parents and is a mom to two “multicultural majority” kids.