Deborah Yeh is the Chief Marketing Officer for Sephora Americas. In her role, Deborah is responsible for cultivating the brand experience at Sephora and ensuring it is differentiated and compelling across all marketing touchpoints — from communications and creative, to loyalty and personalization. Most recently, Deborah helmed Sephora’s “We Belong to Something Beautiful” initiative, introducing a company commitment to inclusion and diversity. The award-winning campaign reflects Sephora’s longstanding brand values and affirms our promise to never stop building a beauty community where all are welcomed.
Deborah has been recognized as one of the 25 most innovative CMOs in the world by Business Insider, Forbes CMO Next, Adweek 50, The Influence 100 by PRovoke, and Women Worth Watching by Diversity Journal. She is on the board of the ANA’s Alliance for Inclusive and Multicultural Marketing.