Byron Atienza is a Award Winning Filipino-American Executive Creative Director and Filmmaker, based in Los Angeles, CA. Previously running creative at Spotify Studios, Byron is currently the VP of Global Creative at Capitol Music Group. He has worked with the likes of Paul McCartney, Halsey, Chris Brown, Queens of the Stone Age, and ASAP Rocky.

Byron has lived, worked and roamed the byways of South Africa, Mexico City, and the Philippines. As a Director and Photographer, he has shot various campaigns for Nike, Absolut, Jameson, Chivas, VICE, and W hotels. His Fashion Films have debuted on Vogue, Lʼofficiel, and Flaunt and his music videos have been featured on MTV.

The son of an acrylics & oil painter and a business woman, Byron has an innate understanding of creativity as it intersects with commerce.