Celebrate the A100, the most impactful Asian Pacific Leaders.

Byron Atienza

Founder & Director, A Bunch of Savages

Byron Atienza is an award-winning Filipino-American Executive Creative Director and Filmmaker, based in Los Angeles, CA. Previously running creative at Spotify Studios and the VP of Global Creative at Capitol Music Group, Byron is now the Founder & Director at A Bunch of Savages. He has worked with the likes of Paul McCartney, Halsey, Chris Brown, Queens of the Stone Age, and ASAP Rocky.

Byron has lived, worked and roamed the byways of South Africa, Mexico City, and the Philippines. As a Director and Photographer, he has shot various campaigns for Nike, Absolut, Jameson, Chivas, VICE, and W hotels. His Fashion Films have debuted on Vogue, Lʼofficiel, and Flaunt and his music videos have been featured on MTV.

The son of an acrylics & oil painter and a business woman, Byron has an innate understanding of creativity as it intersects with commerce.