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Asmita Dubey & Han Wen

Chief Digital & Marketing Officer, L'Oreal Groupe & Chief Digital and Marketing Officer, L'Oreal USA

ASMITA DUBEY
Asmita Dubey is the Chief Digital & Marketing Officer for the L’Oréal Groupe, world leaders in beauty, with a purpose to Create the Beauty that Moves the World.

Asmita is steering the L’Oréal Groupe to lead Marketing in the Digital age by following the Groupe’s mantra ‘to seize what is starting’. This means cracking new codes of beauty in Gaming, Web3, Metaverse or with Gen AI, on one hand and on the other hand staying firmly grounded in scale & deployment of new business levers for the group, in data driven & ROI based marketing for driving short term sales as well as long term brand equity building. Asmita’s belief is that the future of beauty will be physical, digital & virtual.

Asmita has pioneered Augmented Marketing founded on a strong digital core, continuously reinventing beauty experiences for the Groupe’s 38 global brands driven by O+O+O multi-sensory journeys, data and AI – to drive responsibly the best consumer engagement with beauty. Her interest is to help build brands, by continuously reinventing beauty experiences, responsibly.

Asmita is an Indian national, with a background in economics and statistics. She began her career in the advertising industry, working in both India and China on campaigns for some of the world’s biggest FMCG brands. She joined L’Oréal in 2013, as Chief Marketing Officer for L’Oréal China, where she was responsible for laying the foundations for the Groupe’s e-commerce acceleration in China (including building the Group’s first joint-business partnerships with Alibaba and Tencent). Since then she has taken many leadership and transformational roles within the group.
Asmita also serves as a Board member of the world’s largest consumer healthcare company Haleon, as an Independent Non-Executive Director.

HAN WEN
As the Chief Digital and Marketing Officer of L’Oreal USA, Han Wen is charged with leading the Group’s digital transformation at the enterprise level, in partnership with its divisions and brands. Her scope includes putting the consumer at the heart of L’Oreal’s business, overseeing digital go-to-market-strategies, media planning and buying, spearheading marketing innovation, and creating a center of excellence in content and digital services.

Prior to this role, Han served as CDMO for L’Oréal USA’s Professional Products Division [PPD] where she led the digital transformation for the US PPD business. Han harnessed a digital and data-driven marketing approach to enable brands to reach the consumer across platforms and at every moment of the customer lifecycle during a time that was marked by a 5x increase in the Division’s ecommerce weight of business.

Han has had a long, successful career in digital. Prior to her role as CDMO for PPD US, Han served as the Global Chief Digital Officer for the L’Oréal Paris brand. Han rejoined L’Oréal after spending two years at LVMH and nearly eight years with the Clarins Groupe where she was the Group Chief Digital Officer. In this role, Han was responsible for developing and executing enterprise-level business, technology and innovation strategies.