One of India’s most prolific designers, Anita Dongre has been at the forefront of fashion for over 30 years. As the founder of House of Anita Dongre, she is credited with not only reinventing fashion for the modern woman but bringing a culture of mindful fashion to two generations of women. The eponymous label is synonymous with conscious luxury from red carpet events in New York to leading fashion fundraisers in India.
An advocate of Fashion for Good, Anita’s approach to business is purpose driven—bringing economies back to rural India while empowering women artisans and modernizing crafts. A vegan and a member of PETA, she envisioned a headquarters that was environmentally sustainable. Nestled in the quaint hills of Navi Mumbai, House of Anita Dongre’s headquarters is a 100,000sqft. green space that has been ergonomically designed. The building optimises the use of natural light, composts waste, recycles water and serves only vegetarian meals in the cafeteria. This ethos flows into her brands that disrupt the norm of the luxury category. Every garment and accessory Anita Dongre designs is a handcrafted timeless classic with social sustainability at its core. The brand uses no leather, no wool, no fur or animal skin to reduce fashion’s contribution to animal cruelty and uses entirely biodegradable packaging.
Beloved by Bollywood celebrities, global celebrities and royalty, Anita Dongre has dressed Alia Bhatt, Priyanka Chopra, Kim Kardashian, Beyoncé, Kate Middleton, Hillary Clinton, Dakota Johnson and Queen Mathilde of Belgium amongst others. Her mindful contributions to the world economy have been recognised by The World Economic Forum and Copenhagen Fashion Summit where she has been featured as a speaker and panelist. She has also been featured on lists including BoF’s People Changing Fashion, Forbes’ 50 over 50, Vogue Forces of Fashion, and Forbes India’s list of most powerful businesswomen.