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Futures Accelerator: Music

The Music Accelerator accelerates 3 API music artists, who will receive platform promotion, mentorship, masterclasses, and more offered by some of the biggest names in the industry. 

In partnership with

How It Works

The finalists will be selected by a committee of music industry executives (including Ronny Ho of Spotify, Puja Patel of Pitchfork, Eric Wong of Warner Music Group, Annie Lee of Universal Music Group) and icons (including Far East Movement).

Awardees will receive:

  • Firsthand support, amplification, masterclasses, and programming from industry executives
  • Opportunity to record Spotify Singles–a series of original artist recordings in Spotify’s in-house studios–subsequently released for streaming
  • Artist showcase hosted by AEG
  • On-going membership as a Gold House Future, including networking opportunities with other Futures across industries


  • 2022


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Selection Committee

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Annie Lee

CFO, Interscope Geffen A&M

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Arjun Pulijal

President, Capitol Music Group

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Byron Atienza

VP, Global Creative, Capitol Music Group

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Eric Wong

President & CMO, Warner Recorded Music

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James Roh

Partner, Transparent Arts

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Kevin Nishimura

Co-CEO of Transparent Arts & Governor/ Board - Recording Academy LAC

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Marisa Pizarro

Partner, Manager, MWA Music, Beatclub

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Priya Dewan

VP International Marketing, Asia Pacific / MD of Southeast Korea and Southeast Asia, The Orchard

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Puja Patel

Editor in Chief, Pitchfork

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Richie Traktivist


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Ronny Ho

Head of Dance & Electronic Development, Spotify

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Wendy Ong

President, TaP Music

Apply Now

Applications for the Music Accelerator are now closed. 

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