For over 25+ years, Nita Song has led the IW Group to become one of most successful Asian ad agencies, with billings over $33 million. With a reputation for creativity, industry thought leadership and results, she’s guided the expansion and evolution of the agency from its early PR roots to become a force in advertising and integrated marketing, earning the agency recognition as “the most awarded Asian agency” by the Association of National Advertisers. With a constant focus on staying ahead of the industry, IW Group became one of the first multicultural agencies to expand into Total market, creating work that leads with Asian influence and creates impact that goes well beyond Asian and multicultural consumers, and ultimately progresses culture.