Led by Creative Director Phan Huy and CEO Steven Đoàn, PHAN HUY was founded in 2023 as a couture house dedicated to redefining modern luxury through a refined fusion of Vietnamese heritage, artisanal craftsmanship, and contemporary innovation. The brand’s atelier seamlessly blends traditional techniques—such as silk weaving, intricate embroidery, and natural dyeing—with advanced methods like laser cutting and material experimentation, creating a distinctive couture language that is both sculptural and poetic.

PHAN HUY achieved a historic milestone by becoming the youngest-led independent brand to be officially invited as a Guest Member of Paris Haute Couture Week. This recognition from the Fédération de la Haute Couture et de la Mode (FHCM) marks a transformative moment for Vietnamese fashion, placing the brand on the official global calendar. It serves as a powerful testament to Phan Huy’s artistic vision and the exceptional skill of Vietnamese artisans, proving that their craftsmanship meets the most rigorous standards of the international couture landscape.