​Jennifer Wong is the Chief Executive Officer of Aritzia, a Canadian fashion retailer known for its “Everyday Luxury” offerings. Her journey with the company began in 1987 as a part-time sales associate while studying economics at the University of British Columbia. Over the years, she ascended through various leadership roles, including President and Chief Operating Officer, before being appointed CEO in May 2022. Under her leadership, Aritzia has experienced significant growth, expanding its presence in the U.S. market and enhancing its digital footprint to cater to a broader, younger audience. Wong’s deep understanding of the company’s culture and operations has been instrumental in navigating challenges and driving innovation. Her commitment to excellence and strategic vision continue to shape Aritzia’s success in the competitive fashion industry.