Shakir Moin is the President, Marketing, for Coca-Cola North America. In his current role, he overseas marketing for the entire portfolio of The Coca-Cola Company brands is North America.

Prior to his current role, Shakir was the Chief Executive Officer of Costa Coffee. Shakir was seconded to Costa Coffee from The Coca-Cola Company in July 2019 as Chief Operating Officer. He has worked with The Coca-Cola Company for 27 years and has lived in 11 countries during this time. He served various marketing, general management, commercial, bottling and strategy roles during his tenure. He moved to Atlanta, Georgia in 2017 and was appointed as Chief of Staff and Head of Global Growth Operations, reporting to the Chief Growth Officer of The Coca-Cola Company.

Prior to his US-based stint, Shakir served as Chief Marketing Officer for Coca-Cola China, where he was able to establish Coca-Cola marketing as the most admired amongst more than 70+ global and local brands. Shakir also carries a rare experience of developing and executing a launch campaign for Coca-Cola in a totally new Coca-Cola market, Myanmar, in 2013

Shakir has led everyone of his assignments with the ethos that “great people build great brands”, and always makes people and marketing capability his primary objective with a global of delivering world class marketing.

Shakir was selected by Campaign USA in its 2023 annual CMO 50 list recognizing the most “intrepid and culture-making brand marketers”. In the same year, Shakir was also recognized as 50 Most Outstanding Asians in America by Asian American Development Center. He has been awarded Coca-Cola Marketing Excellence Award twice and was also recognized with “Asian Super Achiever Award’ by CMO Asia in 2010.

He lives in Atlanta with his wife and two children.