Ida Liu is CEO of HSBC Private Bank. Ida Liu is a global wealth management leader and trusted advisor to ultra high net worth (UHNW) families. She brings deep global expertise in strategic wealth advisory, operational transformation, and business growth, with a consistent track record of delivering results and building high-performing teams.

Ida began her career in investment banking, advising Fortune 500 companies on mergers, acquisitions, and capital markets strategies. She then transitioned to lead a global luxury fashion business, where she drove operational efficiency and international expansion. Most recently, she served as the Global Head of Citi Private Bank, overseeing a multi-billion dollar revenue franchise dedicated to serving the world’s most influential families, entrepreneurs, and institutions.

As a trusted advisor to UHNW clients, Ida helps families preserve and grow wealth across generations, access global investment opportunities, and design purpose-driven legacy plans. Her leadership is defined by strategic vision, disciplined execution, and a deep commitment to client success.

Ida has received many industry accolades including Barron’s 10 Most Influential Women in Wealth Management, Barron’s 100 Most Influential Women in U.S. Finance, Crain’s Notable Women on Wall Street and American Banker’s 25 Most Powerful Women in Finance. Additionally, Ida is a Young Global Leader (YGL) of the World Economic Forum, a member of The Committee of 100 (C100) and Young Presidents’ Organization (YPO). Ida serves on the UCLA Health Advisory Board as well as the Asia Society Board of Trustees. Ida holds a BA with honors from Wellesley College and attended the Merrill Lynch Wharton Investment Banking Institute.