Media & Entertainment
We reshape public opinion about Asians and Pacific Islanders (APIs) by ensuring authentic and affirming representation on and off screen. From Crazy Rich Asians to Parasite to Turning Red, we have played a major role in the cultural and commercial success of API-led creative projects.
Why It Matters
Even though APIs are the fast-growing racial group in the United States, and the API diaspora is reaching 5 billion worldwide, APIs are still vastly underrepresented in front of and behind the camera.
We unite, invest in, and promote API creatives and creative projects through the entire lifecycle of the creative process.
Explore the ways Gold House is taking action.
Expert cultural consultation and services to ensure authentic storytelling, characters, visuals, product placement, music, and more
Career-defining investments and programs through Gold House Futures to accelerate the growth for rising API creatives
Marketing campaigns and community engagement strategies including Gold Open and One Open to ensure the successful debut of creative projects
Annual recognition of the top API-led films and creatives every year through the Gold List