#Goldopen

#GOLDOPEN IS A COMMUNITY MOVEMENT DEDICATED TO
ENSURING THE OPENING WEEKEND SUCCESS OF NEW MAJORITY CREATIVE PROJECTS

#GoldOpen was founded in 2017 at a Gold House Salon of pioneering Asian directors, producers, writers, and film executives. Inspired by the African American and Women communities who’d successfully ensured the opening weekend success of their own films, the group adapted and scaled its own version, buying out theatres for independent films, engineering viral social and press campaigns, and accelerating multicultural, global distribution.

Since then, #GoldOpen has successfully supported various creative projects—from films to television shows to books—to ensure that new majority voices launch successfully opening weekend, ensuring that they’re heard while providing new opportunities for others.

Most importantly, #GoldOpen has now transcended any single organization, fueled by a global network of passionate citizens, influencers, leaders, and organizations across multicultural communities. You can find the full #GoldOpen project lineup, Past Opens, and Submit your own project at goldopen.com .